Johnston Carmichael Student Recruitment

Johnston Carmichael is an independent firm of Chartered Accountants and Business Advisers based in Scotland. The aim of this project was to devise a student recruitment campaign that would increase applications to the student programme. I created the campaign line 'Best of Both' to represent the multiple benefits offered by the programme. Imagery which combined two photos divided in the middle was used to support the message. The campaign was applied to a microsite and printed fold-out piece.

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